Houjudo's quality

Passion to beautiful jewels

Diamonds, sapphires, rubies, emeralds, pearls ...
Beautiful jewels have filled people's hearts since ancient times and have given them strong aspirations and dreams.
Since its founding, Houjudo has always dealt with jewelry that is particular about the best beauty, with the desire to send more beautiful and more valuable jewelry to everyone.
We are doing our best to bring you beautiful, valuable jewels that you can be proud of and that you will be happy to wear, even if generations change.

Commitment to materials

Both pure platinum and gold are originally very soft , and the hardness is increased by adding other metals.
Platinum with a purity of 900/1000 (or 950) is called platinum 900 (or950), and gold with a purity of 18/24 is called K18 gold (K18). It does not easily deteriorate and can be used for a long period of time.

At Houjudo, you can choose from platinum 950, platinum 900, yellow gold (K18YG), pink gold (K18PG), and white gold (K18WG) for bridal products and full-order products.

Company In-house atelier & Japanese domestic manufacturing

Regarding bridal products and full-order products, Houjudo works with skilled domestic technical craftsmen to consistently manufacture from design to completion.
Craftsmen and CAD designers are also in our atelier, and design arrangements and new finishes can be handled on the same day.
Since it will be an important piece of jewelry for our customers, we have realized precise and prompt meetings and careful production by closing our staff to craftsmen.
(* A small part (less than 1%) of ordered products may use parts manufactured overseas)

All staff are jewelry professionals

At Houjudo, in addition to selling to general customers, we also work the original wholesale business, so we handle a large variety of jewelry on a daily basis compared to ordinary retail shops.
Therefore, all the staff have a deep knowledge of gems and jewelry, and have experience in distinguishing them.
Please feel free to ask us what you want to know about your desired gemstone, how to distinguish beautiful gemstones, or any questions about gemstones.

Guarantee of quality

All products purchased at Houjudo are accompanied by a quality guarantee that guarantees the quality of the products.
The product name, jewel name, carat, precious metal name, and purchase date are listed.
In addition to this quality guarantee, if a gemstone is issued with an certificate from each appraisal agency, we will attach it together.

* Some of the identification documents and certificates may not have been originally issued depending on the size and type of gemstone. If you wish, you can request an appraisal agency to issue it separately for a fee, so please contact us.

Commitment to low price offer

One of the features of Houjudo's products is the extremely affordable price offer compared to general retail shops.
This is because by shortening the distribution flow, we cut the intermediate cost to the utmost limit and deliver it directly to the customer at the lowest possible price.